Authentic Icelandic products · Reykjavík
Taste Iceland. Meet the makers. Take it home.
Discover what Iceland tastes like
More than a souvenir shop.
We bring together carefully selected products from Icelandic producers — all under one roof on Reykjavík's main shopping street.
Many of the products on our shelves have a story behind them: who makes them, where they come from and what makes them Icelandic. Ask us. We love telling those stories.
Why visit
More than a souvenir shop.
Meet Icelandic makers.
Explore carefully selected products from Icelandic producers, entrepreneurs and family businesses.
Try something Icelandic.
Depending on what we are tasting that day, you may get to sample Icelandic flavours before choosing what to take home.
Bring home a story.
Find food, gifts and specialties that feel connected to Iceland — not just another generic travel souvenir.
Taste before you take it home
Curious about Icelandic food?
That curiosity is half the fun.
Discover Icelandic chocolate, liquorice, local specialties and unexpected flavours. Ask our team what is being tasted today and learn a little about the products and the people behind them.
Feeling brave?
Try Iceland's infamous fermented shark.
Hákarl is one of Iceland's most talked-about traditional foods.
Discover the story behind it, how it became part of Icelandic food culture — and then decide whether you are brave enough to taste it.
Find us in downtown Reykjavík
Taste of Iceland
101 Reykjavík
Iceland
Right in the heart of downtown Reykjavík, close to Rainbow Street and the city centre. Walking around Reykjavík? Come say hello.
Online shop
Something new is coming.
We're rebuilding the Taste of Iceland online shop to make it easier to discover Icelandic products wherever you are. Our physical shop in Reykjavík remains open.
Your Taste of Iceland starts here