Íslensk hollusta is a brand founded in 2005 by Icelandic biologist Eyjólfur Friðgeirsson. His aim was to develop and produce health foods from Iceland.
The ideals behind Íslensk hollusta are to use pure, Icelandic natural products and to let them enjoy their own freshness and simplicity using traditional Icelandic methods but reinventing cultural traditions. All ingredients are handpicked in Iceland with an emphasis on sustainability. Friðgeirsson wants to show others that nature can be our food supply.
